I’m Corey, SaaS marketer and maker in San Diego, California.
After coming into the tech world and working as a marketer for a SaaS startup, I furiously began learning, researching, and asking others about how they’re doing marketing for their SaaS startup.
What I found was that the vast majority of marketers and founders were marketing the way they were simply because “that’s what our competitors are doing” or “that’s the way it’s always been done.”
They’ve defaulted to manipulative lead generation, growth hacks, shady tactics, shallow relationships, and “safe” strategies.
The pressure to produce results and stand out from the competition has killed the trust of the customer and the creativity of the marketer.
I don’t know about you, but I want better.
If you’re sick of conventional marketing wisdom, this is the place for you.
If you’re tired of trying to learn marketing from random Medium articles, long books, and google searches, this is the place for you.
If you want unconventional, fresh, and practical marketing advice for your SaaS startup, this is the place for you.
I created this website to scratch my own itch because I was tired of reading the same ole’ conventional stuff.
Let’s make unconventional, remarkable, and authentic marketing together.